28 January 2007

Good Morning, Sunshine!


This has nothing whatsoever to do with the sun, but with the way my usual bowl of Shredded Wheat makes me feel in the morning! As a child in Rhodesia, we used to be able to get shredded wheat ... until Harold Wilson got the UN to impose sanctions on the country in 1965. Around thee time that most car bumpers began sporting I HATE HAROLD stickers, shredded wheat vanished from the shelves, and for the remainder of my childhood and a lot of my adult life had to live with Willards Foods' RICE POPPINS and HONEY KRUNCHEES and their valiant attempt at corn flakes which always seemed one or two ingredients short of perfection.

Overseas visits were my only connection to shredded wheat, until 2002 when we moved to Johannesburg. Sadly, the shredded wheat there was available in every Pick'n'Pay but too expensive - I even got some once as a birthday present! Now the move to England has brought me in reach of that glorious, sunshine inducing, body satisfying, muscle building cereal called Shredded Wheat.

Bite sized or normal size, it was first produced in the UK in 1926, but had been around in the USA much longer. In fact a fellow named Henry Perky invented it in 1893. Kellogg tried to trademark the name in 1938, but the patent failed when a judge ruled the term had been in common usage since 1894, telling Kellogg to shove off and do something useful for mankind like invent loads of sugar laden cereals to bless school teachers every morning. Wikipedia has more about the best cereal if you are interested.

2 comments:

Anonymous said...

My mother always used shredded wheat to make the bird's nest for the Easter cake. She teased out the cereal, and then used melted chocolate to mould it into the nest shape. Thanks for the memory!

Flame Lilly said...

You're lucky you got to enjoy Willards Food's RICE POPPINs..growing up in Zim we got to eat Pronutro. Vile stuff! Although at my grandparents we got to enjoy Golden Morn...YUM!!!
Thanks too for the memories!!