This is a first for me ... live blogging ... from the Radio At The Edge event taking place at the Mayfair Hotel, in London. Right now we are listening to a panel discussing the long tail ideas of marketing - or is it the long tale of marketing? ... Benjamin Walker from National Public Radio's Theory of Everything podcast, is on the panel, and is a name I know, amongst many I don't! I am a fan of NPR podcasts, and will give his more of a listen after today. However, this event is a great experience for me - even if I find trying to listen, and editing a blog entry on the fly is perhaps a little beyond my talent!* Actually (this added later, when home) I found the fella sitting next to me was reading anything I tried to type, and I found that intrusive and off-putting - otherwise I may well have tried to blog a little more from the event.
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